At Phrog Designs we take pride in our love and understanding of each product that we stock. Through years of experience we have curated our range to suit parents who are looking for durable and stylish pieces while always keeping a personal, familiar touch to our service.




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In such scary times for pregnant mums, the team at Phrog really went above and beyond to ensure my little one received the necessities for a safe homecoming. They turned an online experience into a personal one, ensuring I was satisfied at each point, and even checking in on our little one. I bought the most beautiful nursery chair which makes feeding a pleasure, and the BeSafe carseat is amazing and convenient. Thank you Phrog Team, xx

Jenelle Umhlanga, KZN, June 2020

I have loved supporting your beautiful store since my little boy was born last year. From his compactum, cot, towels, all his bedding, feeding pillows, bowels.. we have fully stocked up at Phrog and loved it! We now have another little boy on the way and so we will be placing more orders soon!

Carrie-Ann, Hilton KZN, May 2020

Great store for some unique and good quality nursery items, for mom and baba. Online shopping was just as great an experience – order processed and ready in less than 12 hours. Some large corporates can learn a thing or two. Thanks for the superb service Heather!

Chrisjan van Aardt, July 2019

Cath and her team at Phrog not only provide the best of products but their service is outstanding. Every time I have needed an urgent online delivery they get it to me the next day. I can highly recommend this store for all your baby essentials as well as the latest and cutest products on the market.

Kelly, Ballito KZN, March 2020